The automotive human-machine interface (HMI) is used to manage infotainment features. These systems are effectual in cautioning the drivers about forthcoming difficulties on the road or inside the vehicle. The global automotive HMI market is growing at a significant rate, due to the increasing need for improved user experience and convenience features and the beginning of concept cars and electric vehicles in the automotive industry. Different products including voice control systems, central displays (HUD), and head-up displays among others contributed to the automotive HMI market size. The market has witnessed a high demand for HUD due to augmented prominence on decreasing driver distraction, it is provided in mid-priced vehicles.
Low price HMI empowering software, the mounting need for improved user experience and convenience features, mounting sales of premium cars, evolution in connected vehicles and augmented implementation by OEMs are the primary growth drivers for the automotive HMI market.
The beginning of concept cars and electric vehicles in the automotive industry, incorporation of multiple technologies, progression in mobility services, technological advancement and upsurge in need for autonomous vehicles are also facilitating the growth of the automotive HMI market.
The high price of advance HMI systems, cybersecurity risk, and high power utilization are the major challenges for the growth of the automotive HMI market. In addition, the extended production cycle of the automotive vehicle, interruption of driver and luxurious interior at the lesser price are also hindering the growth of the automotive HMI market.
Globally industry players are leveraging market growth by launching new products. The high level of capital requirement also poses a major barrier for the entry of new players. This offers an edge to the established players in the industry competition.
Geographically, Asia-Pacific is the largest automotive HMI market and is observed to witness the fastest growth during the forecast period due to mounting vehicle production and sales. An upsurge in disposable income, mounting R&D expenditure to progress product line and the upsurge in demand for automobiles is also up surging growth of the Asia-Pacific automotive HMI market.
Key players in the automotive HMI market are catering to the demand by collaborating with small players and investing in technologically advanced automotive across the globe. In December 2017, DENSO Corporation collaborated with BlackBerry Limited to develop an integrated HMI platform, which will optimally coordinate various HMI products such as display and sound in the automobile cockpit.
In addition, in September 2016, Luxoft Holding, Inc. acquired Pelagicore AB, to improve its position in the in-vehicle infotainment (IVI) and HMI industry. Continental AG, Synaptics Incorporated, Clarion Co. Ltd., Altran Technologies SA, Luxoft Holding, Inc., Valeo S.A., Delphi Automotive PLC., Visteon Corp., Magneti Marelli S.P.A., and DENSO Corporation are the key players operating in the global automotive HMI industry.
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